The E-commerce Blog
The E-commerce Blog
You’ve decided it’s time for an upgrade. Maybe your battery doesn’t last through the day anymore, or perhaps the camera on your friend’s phone makes yours look like it belongs in the early 2000s. So you do what many of us do — check how much you can sell your current phone for. And that’s when it hits you: your once-new device isn’t worth nearly as much as you hoped.
Welcome to the world of smartphone resale value, where not all phones are worth equally. Whether you’re a tech enthusiast who upgrades yearly or a savvy buyer trying to stretch every pound, understanding how depreciation works—especially between budget and premium smartphones—is crucial.
In this blog, we’ll explore what drives budget phone depreciation, why premium device longevity matters in the second-hand market, and how you can make smarter purchase decisions based on long-term value rather than just the initial price tag.
Before diving into budget vs. premium, let’s cover the basics. Several factors affect how well your phone holds its value:
Unsurprisingly, phones that tick more of these boxes tend to maintain value over time, but the story isn’t always as straightforward as “expensive equals better resale.”
Budget phones are typically priced under £250 and include models from brands like Xiaomi, Motorola, Realme, and Samsung’s A series.
At face value, they offer:
Because the initial investment is low, you don’t lose a huge chunk of money upfront, but that also means they rarely retain value over time.
Here’s where things start to hurt:
A phone you bought for £200 may only fetch £40–£60 a year or two later, if it’s still in good condition.
Real example: Rahul bought a Xiaomi Redmi Note 10 for £199 in 2022. In 2024, online resale platforms listed it for £50–£70 in good condition. It’s not terrible, but it’s not great either.
Premium devices (usually £700+) from Apple, Samsung, and Google enjoy a much better reputation in the resale market.
Why?
These factors help them hold value well past the 2-year mark.
iPhones, in particular, have legendary resale power. According to data from SellCell and Decluttr:
Of course, buying a £1,000 device is a significant commitment. You’ll still face some depreciation — especially in the first year — but you’re more likely to recoup £400–£600 on resale than £50–£70.
Real example: A Galaxy S21 Ultra bought for £1,149 in 2021 could still sell for around £450–£500 in 2024, depending on condition.
Here’s how popular brands typically perform in the second-hand market:
Brand | Initial Price Range | 1-Year Depreciation | 2-Year Depreciation | Resale Strength |
Apple | £429–£1,599 | ~30% | ~45–50% | Excellent |
Samsung (flagships) | £749–£1,299 | ~45% | ~60% | Good |
Google Pixel | £449–£1,099 | ~40–50% | ~60–65% | Moderate |
Xiaomi/Realme | £99–£399 | ~60% | ~75%+ | Low |
Motorola | £119–£349 | ~65% | ~80% | Very Low |
Data compiled from trade-in platforms, second-hand marketplaces, and industry reports between 2022 and 2024.
It’s not just about the brand or model — condition matters hugely when reselling any phone.
Even premium phones lose hundreds in value due to cosmetic damage or missing accessories, often more than they should.
When it’s time to sell, you’ll have a few options:
Pro tip: If time isn’t an issue, listing privately with detailed photos and honest descriptions usually nets the best price.
Budget phones aren’t built for longevity or high resale value. They’re designed to be affordable entry points, often lasting 18–24 months before being passed on, recycled, or replaced.
If you go in knowing that, and you only plan to use it lightly or short-term, the resale factor is less important. But don’t expect them to fund your next upgrade.
Here’s an increasingly popular route: buy a premium phone refurbished, use it for 1–2 years, then sell it again.
Example: A refurbished iPhone 12 Pro may cost £400 now. After two years, you could still sell it for around £250–£300 — not bad for a device already a few years old.
It’s a smarter way to get both premium features and respectable resale value on a tighter budget.
Here’s a quick breakdown based on user type:
User Type | Best Strategy |
Frequent upgrader | Go premium or buy refurbished flagships with high resale |
Casual user (2+ years use) | Budget phone is fine, resale less relevant |
Value-conscious buyer | Buy mid-range or refurb, keep in good condition, resell later |
Tech-savvy flipper | Monitor trends, buy during deals, sell during new launches |
When comparing budget vs premium smartphones, it’s tempting to focus only on upfront cost. But if you’re planning to upgrade every year or two, ignoring smartphone resale value could mean leaving a lot of money on the table.
Premium devices, especially from brands like Apple and Samsung, depreciate more slowly and can often fund a good chunk of your next purchase. Meanwhile, budget phones serve their purpose — but once they’ve aged, they’re rarely worth more than a pub lunch.
If long-term value, reliability, and performance matter to you, and you want some return on investment later, going premium (or refurbished premium) is usually the wiser choice.